A press release is a written statement to the
media. They can announce a range of news items, including scheduled
events, personnel promotions, awards, new products and services, sales
accomplishments, etc. They can also be used in generating a feature
story. Reporters are more likely to consider a story idea if they first
receive a press release. It is a fundamental tool of PR work, one that
anyone who's willing to use the proper format can use. I'll show you
how.
1.Write the headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written. If you follow that instruction, continue on and come back to writing the headline once the rest is done.
